Christmas is approaching, and BKT — Title Sponsor of Serie BKT since 2018 — is back to make dreams come true for the little ones. The second edition of “Sogna in grande” (Dream Big), the BKT social project that tells the story of football through the eyes of children, is ready to kick off. After the success of the first edition in Pisa, the initiative now arrives in Cesena in collaboration with Cesena Football Club.

“Sogna in grande” is the signature Christmas project by BKT — a leading manufacturer of Off-Highway tires. The initiative offers a group of lucky children the chance to experience a unique journey with Cesena FC, taking on behind-the-scenes roles in the world of professional football. This won’t be a conventional sports report; it will be a two-day adventure fueled by the joy, curiosity, and wonder that only children can bring to the pitch.

INNOVATION AND INCLUSION AT THE OROGEL STADIUM

This second edition introduces exciting new roles. During the match between Cesena FC and Mantova 1911 on Saturday, 13 December, the children will step into the shoes of journalists, photographers, camera operators, assistant referees, and stadium announcers. In an exciting twist, some will also act as live match commentators and content creators. Thanks to the collaboration with DAZN, children will commentate on the match alongside professional broadcaster Riccardo Mancini. Meanwhile, the Two Twins, supported by the Chiamarsi Bomber community, will mentor the children in the art of content creation during this fifth stage of the BKT Fan&Fun Tour.

The heart of this initiative lies in its social impact: the project involves children from local group homes (case famiglia), environments dedicated to supporting at-risk youth and improving the quality of life for the more fragile members of our society. For this reason, BKT is proud to partner with Fondazione Romagna Solidale ETS and the Associazione Papa Giovanni XXIII.

Through initiatives like this, BKT reaffirms its deep commitment to social responsibility and inclusion. “Sogna in grande” is more than just a Christmas project; it is a message of opportunity, showing children that with passion and dedication, every dream can move beyond the sidelines and become a reality.

To follow the children’s journey and see the match through their eyes, check out the content created by the young protagonists on the social channels of Lega B, Cesena FC, DAZN, and bkt.sport, starting from Wednesday, 10 December.