BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of Serie BKT — proudly announces the successful conclusion of the first season of Fattore Campo. This social project, dedicated to redeveloping sports areas in Serie BKT cities, has successfully transformed fan passion into concrete interventions for the local community.

THE CHAMPIONSHIP OF FANS AND SOLIDARITY

While players are the stars on the pitch, in Fattore Campo — an initiative created alongside Lega B, Havas SE, and local institutions — the central role belonged to the fans. By participating in the BKTpremia contest, supporters of the Championship of Italians earned fundamental points to help their favorite team climb the special rankings. In just six months, over 80,000 points were collected, testifying to the deep bond between the fans and the Brand’s initiatives.

LECCE AND COSENZA: THE FIRST EDITION WINNERS

The top two ranking cities have determined the facilities to be redeveloped. In Lecce, the five-a-side pitch in Piazzale Cuneo (167 area) is ready for a complete renovation, featuring a new surface, goals, fencing, and a modern lighting system. Meanwhile, the city of Cosenza will see the construction of an inclusive playground adjacent to the stadium, creating a new space for social gathering for the entire community.

TOWARDS THE 2022/2023 SEASON

The incredible participation and positive feedback have encouraged BKT to lay the foundations for the new 2022/2023 edition. The success of Fattore Campo demonstrates how sport can be a driver for urban regeneration and inclusion. The best part starts now: the work begins to leave a tangible mark in every city. #LeaveYourMark