BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of Serie BKT — is proud to announce that the Fattore Campo project has officially hit the small screen. Sky, one of the primary broadcasters of Serie BKT, aired the world premiere of the documentary dedicated to the inauguration of the first winning project of the Brand’s social initiative.

A COLLECTIVE DREAM IN LECCE’S ZONE 167

“Fattore Campo – Lecce, A Collective Dream” is the title of the docufilm that tells the story of the rebirth of the football pitch inaugurated last November 15th. Located in Zone 167, the field has become a symbol of deep social and environmental transformation, where passion for sport meets the civil responsibility of residents to revitalize their local territory.

PROTAGONISTS AND URBAN ART

The documentary captures the voices of those who made this feat possible: from the Managing Director of BKT Europe, Lucia Salmaso, to the legendary former striker Ernesto Chevanton. Enhancing the area is a stunning mural by Chekos’ Art, depicting Chevanton alongside a symbolic child—an image representing the dreams of all the young footballers of tomorrow who hope to one day wear their city’s jersey.

TANGIBLE VALUES: #LASCIAILSEGNO

Following the motto #LasciailSegno, the goal of BKT Tires is to create something concrete. Sport must be a right for everyone, practiced safely and within the rules. This spirit of sharing continues on May 4th with the inauguration of a multifunctional and inclusive park in Cosenza, the other winning city of the first edition of Fattore Campo.

THE STORY ON SKY SPORT AND SKY TG24

Produced by Don’t Movie, the documentary aired on Sky Sport Calcio throughout the month of April. The importance of the initiative was also highlighted on Sky TG24, where Lucia Salmaso was interviewed by prominent journalist Daniele Barone, explaining how Fattore Campo perfectly embodies the Brand’s commitment to offering unique experiences and activations to sports fans.

To find out how to participate in the new season and support your city, visit the official website: fattorecampo.org. #LasciailSegno