After years of solid and meaningful links with Spanish football, last July BKT, leader company in the production of Off-Highway tires, put its name to a prestigious partnership with the Real Federación Española de Fútbol (RFEF), football’s main governing body in Spain. The agreement sees BKT in the role of official sponsor of Spanish referees and Official Tire Partner of the Copa del Rey Final.

Beside fans as ever, the brand did not waste the opportunity to give fans of Spanish football a unique experience on the occasion of the first Copa del Rey Final experienced as partner of the competition. The spectacle on the pitch and the victory of Real Sociedad de Fútbol over Atlético de Madrid were preceded by two days of major entertainment, devised to accompany and involve fans arriving in the city to experience one of the most long-awaited appointments of the season from close-up.

A FAN ZONE WITH A WORLD LEGEND
On 17 and 18 April, at the Muelle de la Sal, in Seville, BKT prepared the official Fan Zone of the Copa del Rey Final in collaboration with the RFEF.

This was a genuine point of reference for all fans, where BKT played the role of protagonist thanks to numerous entertainment activities devoted to fans. From morning until evening, the area was enlivened with initiatives enabling the public to experience the Copa del Rey in an immersive and exciting way, including the meeting with a legend of Spanish football: Jesús Navas.

A career filled with successes and enviable achievements, both with clubs and with the Spanish national team. It was with the latter that he won the World Cup in 2010 and the Euros in 2012 and in 2024, as well as winning the UEFA Nations League in the 2022/23 season, becoming the first player to win all three trophies.

He also has an extraordinary bond with Sevilla FC, a club with which he holds the absolute record for appearances. A legend of Spanish football and symbol of the city of Seville, Jesús Navas represented the ideal face of the Copa del Rey Final.
In the BKT Fan Zone, he enthusiastically took part in games and meetings with fans, taking selfies and signing autographs, offering unforgettable moments to those present.

Great success also as regards the exclusive BKT photo opportunity, which allowed participants to take and print a photo to capture the day spent in Seville and show their support and love for one of the two finalist teams.