In Brescia BKT, Title Sponsor of Serie BKT since 2018, has inaugurated the sixth project of Fattore Campo, the social responsibility initiative that each year provides new spaces devoted to sport and the community to the cities of Serie BKT.

The event took place on 30 April 2026 at the Parco della Resistenza di Via Livorno, in the presence of the local institutions, representatives of Lega Nazionale Professionisti B and Union Brescia.

The new area devoted to calisthenics has come about as part of a more extensive urban redevelopment intervention: today a space that had remained unusable for years due to environmental issues has been cleaned up and returned to citizens as a safe, accessible and inclusive location. The Fattore Campo project has become part of a process of urban and social rebirth that has returned an area to the whole community, enabling them to go back to playing sport outdoors in a context of security, inclusion and participation; in line with the values of participation, positive socialization and wellbeing promoted by BKT.

Brescia was the winning city, together with Genoa, of the Fattore Campo championship for the 2024-25 season. The project, which has reached its fifth edition, actively involves fans through the official BKT Premia competition, transforming passion for sport into actual interventions in the territory. Over the years, Fattore Campo has financed the upgrading of sports areas and green spaces in various Italian cities, from Lecce to Cosenza, to Palermo, Como and Catanzaro.

To celebrate the inauguration, BKT organized an afternoon of sport and fun that saw the participation of Union Brescia footballers Stefano Gori and Riccardo Fogliata, as well as club legend Dario Hübner. The instructor Issouf Bance animated the event with a performance of calisthenics, along with play activities for children and the distribution of BKT gadgets.

The Fattore Campo tour will now go on to Genoa, the next stage of the project, with the upgrading of a multisport park in the neighbourhood of San Teodoro.

Lucia Salmaso, Managing Director BKT Europe: “The inauguration of this area marks a new chapter for Fattore Campo. We are proud to have contributed to the rebirth of a green space, giving back a safe place to the city and the local community for them to share moments of recreation, play sport and spend time outdoors, all in the name of participation and socialization. We have seen in people’s eyes the joy, after years of waiting, at having a new area available to express their passions. Days like this confirm that the path taken is the right one and that our commitment to sport is making a concrete and permanent mark on local communities”.