This edition of the Serie BKT Playoffs is once again confirmed as one of the most exciting moments of the entire season.

The spectacle on the pitch was accompanied by entertainment initiatives by BKT, Title Sponsor of the championship since 2018. While on the pitch it was Monza who won promotion, rather than Catanzaro, completing the Serie BKT fixtures, the terraces and cities of both were distinguished by unique moments of fun and excitement thanks to the BKT initiative devised for the playoffs.

For the Playoffs, BKT chose to place the true protagonists of the championship, the fans, at the centre of the story. It was from this that the slogan “You are the MVF of Serie BKT” came about; this is a message that took shape through the direct involvement of fans in the two finals. The MVF (Most Valuable Fan) award, inspired by the MVP prize for footballers, in fact celebrates the passion and enthusiasm of fans, the true protagonists of Serie BKT.

Fans took an active part in the story of the two finals through the contents of the digital channels of BKT, Lega B and Chiamarsi Bomber, as well as with live activities at the stadium. In particular, two fans – chosen as MVFs and representatives of the fans of Catanzaro and Monza – took part in the story of the two legs of the final, together with the Two Twins of the Chiamarsi Bomber community. They were involved in activities in the two cities, with challenges, stories and moments of sharing, experiencing the matches and commentating from pitchside, in a truly unique experience.

The exciting live initiatives continued on the occasion of the second leg of the final at the U-Power Stadium in Monza. The fans present had the opportunity to experience the pre-match together with Davide Moscardelli, an icon of Serie B with over 200 appearances and more than 100 goals. In the BKT Fan Zone, they participated in a special photo opportunity with the MVF Gold trophy, which symbolizes the award dedicated to fans. All the photos were taken with graphics inspired by the official announcements of the Serie BKT MVP of the month, making the souvenir of the day even more memorable.

The match concluded with the promotion ceremony and the handing over of the MVP Trophy of the Playoff Finals, the official award devised by BKT together with Lega B to reward the most influential player in the two matches. This prize is added to the season’s other awards, such as MVP of the Month and MVP of the Season, confirming the commitment to showcasing players’ performances. At the end of Monza’s celebrations, the footballer chosen as MVP was interviewed by the Two Twins together with the MVF fan, creating a symbolic moment of union between the players and the fans.

So the eighth season of the partnership between BKT and Serie BKT, which is all about the involvement and appreciation of fans, has concluded. This process confirms the commitment of the company, leader in the production of Off-Highway tires, in supporting the championship and strengthening the link with its audiences throughout the territory through authentic experiences.