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Goooool! BKT together with LaLiga

Lionel Messi, Luka Modric, Antoine Griezmann. The list of superstars in the Spanish football league LaLiga is long. Along with the players, there are world famous clubs like Atletico Madrid, Barcelona and Real Madrid who compete in the league on a weekly basis. This attracts audiences from all over the planet, about 3 billion people.

For this reason we are extremely proud to announce we have agreed a three-year partnership as “Official Global Partner of LaLiga”.
The partnership was officially presented in September at the Wanda Metropolitano stadium, the home of Atletico Madrid. Famous football stars like Diego Forlan, Fernando Sanz and Fernando Morientes attended the special occasion and made it unique for our guests, both journalists, partners and clients.

From the left side: Fernando Morientes, LaLiga ambassador - Lucia Salmaso, BKT Europe MD - Javier Tebas, President, LaLiga - Rajiv Poddar, BKT Joint Managing Director - Fernando Sanz, LaLiga director of international institutional relations and director of the LaLiga Ambassadors and Legends Project - Diego Forlán, LaLiga ambassador
 

The event included a stadium tour, where BKT logo were exhibited everywhere, making us very proud.



Rajiv Poddar, Joint Managing Director of BKT, is very satisfied and happy:
“Spain is a strategic market for BKT, among the most important in Europe, above all in agriculture. We believe that today is the ideal moment to make our presence felt in the local area. The partnership with the Liga de Fútbol Profesional is the best way”.

Rajiv Poddar, BKTs Joint Managing Director

Rajiv Poddar, BKTs Joint Managing Director

You all know how much we love sports – and in particular football – and this partnership with the Spanish football league is another proof of our love. We already sponsor the Italian Serie BKT and the French Coupe de la League BKT. With our LaLiga-partnership, BKT is now present in three of the “Top Five” football countries in Europe and not only, since football is an international language with no boundaries.

The partnership with LaLiga will put us in the minds of football viewers all over the world and strengthening our brand awareness. To celebrate even more the new partnership, we will reach the record of 500.000 freely distributed footballs at Agritechnica – the world’s biggest trade fair for agricultural machinery.

We are now looking forward to watching the exciting continuation of the LaLiga season, with Barcelona and Real Madrid competing closely for the league trophy. With clubs like Atletico Madrid, Real Sociedad and Sevilla just a couple of points behind – it looks like we’re going have another thrilling season of LaLiga football. And we are there, on the front line!

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