From 6 to 10 November, BKT — a leading manufacturer of Off-Highway tires — is taking center stage at EIMA, the International Agriculture and Gardening Machinery Exhibition in Bologna. Sport remains the protagonist through an extensive program of engagement initiatives designed for fans and industry enthusiasts alike.

THE BKT STAND: AMID LEGENDS AND TROPHIES

The BKT stand (Pavilion 36, Stand B1) offers a premium experience where fans can admire the original trophies of BKT-sponsored competitions up close. Every day at 2:30 PM, the stand hosts a Legend of football, basketball, or rugby to share stories of their illustrious careers and the values of sportsmanship promoted by BKT.

The Calendar of Legends:

• 6/11: Frank Leboeuf (Ambassador, Ligue 2 BKT)
• 7/11: Gianluca Zambrotta (Ambassador, LALIGA)
• 8/11: Mauro Bergamasco (Ambassador, BKT URC)
• 9/11: Matjaz Smodis (Ambassador, Euroleague Basketball)
• 10/11: Davide Moscardelli (Ambassador, Serie BKT)

BKT TOUR AND OUTDOOR INNOVATIONS

The outdoor area marks the grand finale of the BKT Tour, a journey that celebrated Serie BKT clubs across Emilia-Romagna. Visitors can view the iconic Landini tractor, fully branded by BKT, stationed at the North entrance. In Piazza Costituzione, fans can pose on the official BKT Legends bench and view the official match balls of LALIGA, Serie BKT, Ligue 2 BKT, and more.

As per tradition, the famous BKT footballs will be distributed daily at the “Tractor of the Year” area (between Pavilions 35 and 37) during the following slots: 10-11 AM, 1-2 PM, 3-4 PM, and 5-6 PM. Through this immersive program, BKT reinforces its mission to bring the thrill of professional sports closer to its community.