A day of games, fun and role-switching: that’s how we can summarize the matchday that took place thanks to BKT at the Stadio Euganeo in Padova, on the occasion of the Padova–Bari match. This is a special event that represents the second appointment of the season, after the inaugural matchday in Pescara, and that confirms the commitment of BKT, Serie BKT Title Sponsor, to creating unique experiences for fans.

At the entrance to the Stadio Euganeo, the BKT Fan Zone welcomed Biancoscudato fans, livening up the climate with a pre-match full of entertainment. Here fans were able to participate in various activities, such as photo opportunities with the Nexus Cup, the trophy for winners of Serie BKT, the distribution of exclusive gadgets and seat soccer games.

This matchday appointment was also characterized by a special stage of the BKT Fan&Fun Tour, which saw Paduan agri-influencer and agriculturist Davide Gomiero as its protagonist.

Accompanied by the Two Twins, faces of the Tour together with the Chiamarsi Bomber community, Gomiero experienced an unprecedented day in the guise of a sports content creator. First in the BKT Fan Zone, then on the pitch perimeter in the Stadium Euganeo, he reported on the atmosphere of the match from close-up, interacting with fans and bringing every part of the day alive, as a true professional in the sector does.

Discover the complete story told by Gomiero and the Two Twins during the BKT and Padova–Bari matchday: video of the activity

ON THE FIELD AND THE FARM

However, the BKT project did not stop with the day at the stadium. In fact, the Two Twins also spent a day on Gomiero’s farm, experiencing his everyday life from close-up and telling the story on the socials of a new way of experiencing the countryside, where technological innovation and digital narration are transforming agricultural work.

This special edition of the BKT Fan&Fun Tour had a precise aim: to tell the story of being on the field and the farm, Gomiero’s farm and the football pitch experienced every day by the Two Twins.

Two apparently very different realities, which are united by the contemporary technological progress that is changing the professions, creating new opportunities and new ways of working, capable of sharing their passions with an increasingly large audience. Just like the Two Twins experienced and reported on the farm: video of the activity

The experience in Padova was, symbolically, a double match, on the field and the farm, told through dialogue and the direct experience of professionals who live in these worlds every day. Two different realities that can come together today thanks to digital world and that find BKT to be an active partner in both settings.

As a leader company in the production of Off-Highway Tires and Title Sponsor of Serie BKT and numerous international competitions, BKT – just like the two creators involved –distinguishes itself for its capacity to innovate and continually renew itself. Whether it’s a matter of developing avant-garde tyres for agriculture or devising new initiatives to be close to territories and their communities, BKT places the needs of its stakeholders at the heart of its initiatives and transforms these into concrete projects.

With this stage of the BKT Fan&Fun Tour, BKT wanted to reaffirm its closeness to fans of Serie BKT, telling not only of the passion of a city and its team, but also the story of two professionals who, through their work and thanks to innovation, are rewriting the ways of experiencing and sharing the experience of farming and football.

Relive the story of the Two Twins on Gomiero’s farm: video of the activity

Discover how Gomiero became a sports content creator for a day: video of the activity