The BKT FAN&FUN Tour has officially kicked off! This is the new project by BKT designed to allow all football enthusiasts to discover the unique fanbases of the teams in Serie BKT.

Following the great success of the “4POV: tifoserie a confronto” project during last season’s playoffs, BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of the championship since 2018 — has decided to relaunch the initiative, extending it to all the cities of Serie BKT. The aim is to provide an immersive experience of the traditions, superstitions, and stories that make every team’s fanbase unique. The tour intends to showcase the patchwork of Italian identities through a journey combining football, culture, and community.

Developed in collaboration with Lega Nazionale Professionisti B and the Chiamarsi Bomber community, the project features the TwoTwins. The influencer duo, who shared the emotions of last season’s playoffs, will travel across Italy in 20 stages — each devoted to a city, a team, and its fans — accompanied by the iconic BKT ball. However, the true protagonists of the episodes will be the fans themselves, who will be involved in fun challenges and in sharing their unique quirks.

THE FIRST STAGE AND THE ROAD TO PESCARA

The first stage took place at the Stadio Carlo Castellani-Computer Gross Arena in Empoli for the Empoli-Venezia match, seeing significant participation and fan engagement. Challenges, anecdotes, and a great deal of passion enlivened the day, resulting in the first episode, which is available on the Instagram profiles of Chiamarsi Bomber, TwoTwins, Lega Serie B, Empoli FC, and BKT Sport.

With the first stage successfully concluded, the tour continues on Tuesday, October 28, with Pescara as the next destination. This second stop will capture the excitement of the pre-match festivities, featuring all the activities organized by BKT for the season’s first Matchday and the vibrant atmosphere of the game.