BKT — a leading manufacturer of Off-Highway tires and Premium Partner of the EuroLeague — is joining forces with the league once again to provide unforgettable experiences for basketball fans.

The brand is taking center stage at the Hoop District, where it will showcase three iconic trophies from the competition’s history within the dedicated BKT fan zone.

This traveling celebration of basketball culture allows visitors to see, touch, and take photos with official replicas of three legendary trophies: the current one destined for the 2024/25 Final Four winner, and the historic versions won by Virtus Segafredo Bologna (2001) and CSKA Moscow (2006).

By bringing these symbols of excellence directly to the public, BKT reaffirms its commitment to the fans, making them feel like a true part of European basketball history.

Following a successful launch in Bologna, the Hoop District tour continues. Catch the legend in person at the upcoming stops:

HOOP DISTRICT STOPS:

• February 22, 2025 – Bologna (Completed)
• March 15, 2025 – Athens
• April 12, 2025 – Barcelona (Grand Finale)