As we look forward to the innovations of 2025, here is a retrospective of the International Tour 2024. BKT — a leading manufacturer of Off-Highway tires and the official partner of Monster Jam since 2014 — continues to provide entertainment and thrills for fans worldwide. This partnership focuses on developing high-performance tires specifically for Monster Trucks, complemented by an extensive fan engagement program.

BKT AT THE EUROPEAN PIT PARTIES

In 2024, BKT was a central figure at the Pit Parties across all European stages. Fans tested their skills with the BKT Challenge, while kids enjoyed face painting and the distribution of branded gadgets like colouring books and torches. For BKT partners, exclusive access to the lounge zone provided a unique perspective on the breathtaking stunts.

European Tour 2024 Stages:

• 6 April – Hamburg, Germany
• 20 April – Zurich, Switzerland
• 27 April – Munich, Germany
• 4 May – Berlin, Germany
• 11 May – Arnhem, Netherlands
• 25 June – Dresden, Germany
• 12 July – London, United Kingdom
• 21 September – Glasgow, United Kingdom

CELEBRATING A DECADE OF SHARED PASSION

To mark the 10th anniversary of the partnership, BKT organized exclusive events during the London and Berlin stages. Guests of honour included the Monster Jam drivers, who shared their stories and signed autographs for BKT stakeholders. Special commemorative gadgets, such as limited-edition t-shirts and a bespoke BKT Monster Truck model, were created for the occasion.

A highlight of the London celebration was the raffle for the new Monster Jam and BKT Monopoly, offering a fresh way to experience the world’s most famous board game. These initiatives are part of BKT’s broader commitment to bringing the excitement of motorsport and sports sponsorships closer to partners and enthusiasts alike.