All sports All of BKT’s sport Curling Canada Title Sponsor since 2022 Monster Jam Official tire partner since 2014 Six Nations Official Tire Partner since 2025 Euroleague Basketball Premium Partner of Euroleague and Title Sponsor of BKT Eurocup LALIGA Official Tyre Partner since 2019 BKT United Rugby Championship Title Sponsor since 2022 Serie BKT Title Sponsor since 2018 Ligue 2 BKT Title Sponsor since 2020 Big Bash League Official Off-Highway Tire Partner since 2018 Farming simulator Tire Partner since 2021
