BKT — a leading manufacturer of Off-Highway tires and Official Sponsor of LALIGA — successfully returned to the heart of Spanish football for the second consecutive year. Actively participating in the pre-match excitement of El Clásico, BKT offered Real Madrid CF and FC Barcelona fans a unique, high-energy experience within the DAZN Fan Zone.

THE MOST INSPIRING RIVALRY IN THE WORLD

Widely regarded as the most inspiring football rivalry on the planet, El Clásico unites millions of fans across the globe. Seeking to capture the fun, emotion, and spectacular nature of this clash, BKT took center stage as a key partner in celebrating this historic sporting moment, bridging the gap between the pitch and the community.

LA FIESTA DEL CLÁSICO: A UNIQUE FAN CHALLENGE

Building on previous successes, BKT joined La Fiesta del Clásico, a special fanzone organized by LALIGA, DAZN, and Warner Music at The Music Station in Madrid. Thousands of fans gathered just hours before kick-off to challenge BKT’s iconic mechanical goalkeeper. Having already entertained crowds at the Serie BKT Playoffs and in Barcelona, the robot keeper proved once again to be a formidable opponent. Despite its near-unbeatable skills, every participant walked away with a signature BKT gadget as a memento of an unforgettable day.

A GLOBAL VISION OF ENGAGEMENT

This initiative is a core component of BKT’s global fan engagement strategy, mirroring activities across numerous championships worldwide. By bringing sports closer to the people, BKT reinforces its commitment to building strong communities and spreading core values such as teamwork, sociality, and solidarity—principles that remain at the heart of the BKT vision.