BKT, Official Tire Partner of Monster Jam since 2014, is ready to leave its mark in the hearts of enthusiasts with a series of special activations that will accompany each stage of the new Monster Jam International Tour 2026. A unique opportunity to stand alongside fans at the show and make the public’s experience even more memorable at the locations that will host the event in all the various countries.

The tour will start out in Arnhem, in the Netherlands, where on 28 and 29 March the GelreDome will host the legendary Monster Trucks, officially inaugurating an itinerary that will cross Europe and America. After the Netherlands, the Monster Jam will move on to the Veikkaus Arena in Helsinki from 7 to 9 May, to then reach the Principality Stadium in Cardiff on 16 May 2026. The tour will continue to Germany, to the Veltins-Arena in Gelsenkirchen on 13 June, to then return in grand style to Zurich, in Switzerland, on 5 and 6 September 2026. In addition to the European continent, the tour will also stop off in San Juan, in Puerto Rico, from 30 October to 1 November 2026, to then conclude with the appointment in Antwerp in Belgium on 20 and 21 March 2027.

Each event will be preceded by the famous Monster Jam Pit Party, a highly anticipated moment when fans will be able to admire the huge trucks from close-up, meet the drivers and the team, collect autographs, take selfies and experience the atmosphere of the show as soon as they arrive. The pre-show will be the moment when BKT will be the protagonist with activities devised to involve the public and offer additional moments of entertainment before the show begins.

The BKT Challenge will be one of the most fun activities among the initiatives proposed: this is a challenge that combines the competitive spirit of the Monster Jam with the passion for rugby. Fans will be able to try their hand at throwing a rugby ball through a large BKT tire, testing their accuracy. Those who succeed in throwing the ball through the centre of the tire will receive exclusive BKT gadgets, which are also distributed free of charge in the BKT Fan Zone, the area devoted to the brand’s activations. Here visitors will also be able to find professional make-up artists for face painting, immerse themselves completely in the atmosphere of the show and enjoy the experience with a special look that is totally in theme.

Entertainment, interaction and participation will make each stage a unique moment, devised to prepare the public for the energy of the show that awaits them at the stadiums. So BKT confirms its role as an active and engaging partner, ready to stand beside enthusiasts in every phase of the Monster Jam experience.

BKT is ready to take the field alongside fans for a new, adrenaline-filled edition of the Monster Jam International Tour. It will be a global trip that will bring excitement, entertainment and the well-established spirit of BKT, renewing a partnership that has kept on growing and consolidating for over ten years now.