07.02.2025

BKT CLOSER TO RUGBY FANS, “PLAYIN’ HOME” AT SIX NATIONS MATCHDAYS

BKT CLOSER TO RUGBY FANS, “PLAYIN’ HOME” AT SIX NATIONS MATCHDAYS BKT CLOSER TO RUGBY FANS, “PLAYIN’ HOME” AT SIX NATIONS MATCHDAYS

BKT, as the proud Official Tire Partner of the Six Nations Rugby, is set to elevate the fan experience this year with Playin’ Home – an exciting series of events in pubs and rugby clubhouses across England, France, Ireland, Italy, Scotland, and Wales.

Starting February 8, every time a team takes the field in the 2025 Guinness Men’s Six Nations, BKT will connect with supporters from different regions, creating opportunities for them to feel part of the action.

BKT will distribute exclusive giveaways before each match. In addition, during selected “special matches” — once per country this season — the pubs and clubhouses will feature interactive games and appearances from rugby legends and influencers, giving fans the opportunity to take a unique photo with a champion.

“Since the first day we partnered with sports leagues, BKT’s goal has been to get closer to the fans and their passions. And rarely have we been as close as we will be in the coming weeks”, said Lucia Salmaso, Managing Director of BKT Europe. “We are passionate about bringing fans new ways to experience the game they love, wherever they are.”

These events are designed by Havas Play – BKT’s strategic partner in the world of sports – to deepen BKT’s connection with the communities across the Six Nations. The Playin’ Home initiative will run from Matchday 2 to Matchday 5, celebrating the first year of BKT’s long-term partnership with Six Nations Rugby.

THE SCHEDULE

Matchday 2

Italy vs Wales (Feb 8)
Rome: Shamrock Pub (Via del Colosseo, 1c) – Meet & Greet with Mauro Bergamasco
Cardiff: Llandaff RFC (Western Ave, CF5 2AZ) – Meet & Greet with Ben John and Josh Navidi

England vs France (Feb 8)
Bristol: Kingswood RFC (Grimsbury Road, BS15 9RA) – Giveaway distribution
Paris: Le Sous-Bock (49 Rue Saint-Honoré, 75001) – Giveaway distribution

Scotland vs Ireland (Feb 9)
Glasgow: Dalziel RFC (Hagen Dr, Motherwell) – Giveaway distribution
Cork: Cork Constitution (Ballintemple, Cork) – Giveaway distribution


Matchday 3

Wales vs Ireland (Feb 22)
Newport: Blackwood RFC (Glan-yr-Afon Park) – Giveaway distribution
Dublin: Coolmine RFC (6 River Rd, Ashtown) – Giveaway distribution

England vs Scotland (Feb 22)
Manchester: Broughton Park RFC (2 Houghend Cres) – Giveaway distribution
Edinburgh: Dalkeith RFC (Eskbank Rd) – Meet & Greet with Ben John and Stuart McInally

Italy vs France (Feb 23)
Turin: Six Nations Murphy’s Pub (C.so Vittorio Emanuele II, 28) – Giveaway distribution
Toulouse: The Black Lion (4 All. Paul Feuga) – Giveaway distribution


Matchday 4

Ireland vs France (Mar 8)
Belfast: Grosvenor RFC (6 Gibson Park Ave) – Meet & Greet with Ben John and Tommy Bowe
Bordeaux: Connor’s Australian Sports Bar (16 Cr du Chapeau-Rouge) – Meet & Greet with Noé (Nogodi)

Scotland vs Wales / England vs Italy
Melrose: Melrose RFC (The Greenyards) – Giveaway distribution
Swansea: Kenfig Hill RFC (Pisgah St) – Giveaway distribution
Exeter: Exeter Saracens RFC (Summer Ln) – Giveaway distribution
Parma: Club House Fifteen (Via Lago Verde, 6a) – Giveaway distribution


Matchday 5

Italy vs Ireland (Mar 15)
Treviso: Cantera (Str. del Nascimben, 1/B) – Giveaway distribution
Galway: Galwegians RFC (1 James Joyce Street, Dublin) – Giveaway distribution

Wales vs England (Mar 15)
Dyfed: Aberystwyth RFC (Plascrug Ave) – Giveaway distribution
Bath: Bath Saracens RFC (Claverton Down Road) – Meet & Greet with Ben John and Zoe Harrison

France vs Scotland (Mar 15)
Clermont: HPark (Rue de l’Eminee) – Giveaway distribution
Aberdeen: Aberdeenshire RFC (Station Rd) – Giveaway distribution

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