BKT CLOSER TO RUGBY FANS, “PLAYIN’ HOME” AT SIX NATIONS MATCHDAYS
BKT, as the proud Official Tire Partner of the Six Nations Rugby, is set to elevate the fan experience this year with Playin’ Home – an exciting series of events in pubs and rugby clubhouses across England, France, Ireland, Italy, Scotland, and Wales.
Starting February 8, every time a team takes the field in the 2025 Guinness Men’s Six Nations, BKT will connect with supporters from different regions, creating opportunities for them to feel part of the action.
BKT will distribute exclusive giveaways before each match. In addition, during selected “special matches” — once per country this season — the pubs and clubhouses will feature interactive games and appearances from rugby legends and influencers, giving fans the opportunity to take a unique photo with a champion.
“Since the first day we partnered with sports leagues, BKT’s goal has been to get closer to the fans and their passions. And rarely have we been as close as we will be in the coming weeks”, said Lucia Salmaso, Managing Director of BKT Europe. “We are passionate about bringing fans new ways to experience the game they love, wherever they are.”
These events are designed by Havas Play – BKT’s strategic partner in the world of sports – to deepen BKT’s connection with the communities across the Six Nations. The Playin’ Home initiative will run from Matchday 2 to Matchday 5, celebrating the first year of BKT’s long-term partnership with Six Nations Rugby.
THE SCHEDULE
Matchday 2
Italy vs Wales (Feb 8)
• Rome: Shamrock Pub (Via del Colosseo, 1c) – Meet & Greet with Mauro Bergamasco
• Cardiff: Llandaff RFC (Western Ave, CF5 2AZ) – Meet & Greet with Ben John and Josh Navidi
England vs France (Feb 8)
• Bristol: Kingswood RFC (Grimsbury Road, BS15 9RA) – Giveaway distribution
• Paris: Le Sous-Bock (49 Rue Saint-Honoré, 75001) – Giveaway distribution
Scotland vs Ireland (Feb 9)
• Glasgow: Dalziel RFC (Hagen Dr, Motherwell) – Giveaway distribution
• Cork: Cork Constitution (Ballintemple, Cork) – Giveaway distribution
Matchday 3
Wales vs Ireland (Feb 22)
• Newport: Blackwood RFC (Glan-yr-Afon Park) – Giveaway distribution
• Dublin: Coolmine RFC (6 River Rd, Ashtown) – Giveaway distribution
England vs Scotland (Feb 22)
• Manchester: Broughton Park RFC (2 Houghend Cres) – Giveaway distribution
• Edinburgh: Dalkeith RFC (Eskbank Rd) – Meet & Greet with Ben John and Stuart McInally
Italy vs France (Feb 23)
• Turin: Six Nations Murphy’s Pub (C.so Vittorio Emanuele II, 28) – Giveaway distribution
• Toulouse: The Black Lion (4 All. Paul Feuga) – Giveaway distribution
Matchday 4
Ireland vs France (Mar 8)
• Belfast: Grosvenor RFC (6 Gibson Park Ave) – Meet & Greet with Ben John and Tommy Bowe
• Bordeaux: Connor’s Australian Sports Bar (16 Cr du Chapeau-Rouge) – Meet & Greet with Noé (Nogodi)
Scotland vs Wales / England vs Italy
• Melrose: Melrose RFC (The Greenyards) – Giveaway distribution
• Swansea: Kenfig Hill RFC (Pisgah St) – Giveaway distribution
• Exeter: Exeter Saracens RFC (Summer Ln) – Giveaway distribution
• Parma: Club House Fifteen (Via Lago Verde, 6a) – Giveaway distribution
Matchday 5
Italy vs Ireland (Mar 15)
• Treviso: Cantera (Str. del Nascimben, 1/B) – Giveaway distribution
• Galway: Galwegians RFC (1 James Joyce Street, Dublin) – Giveaway distribution
Wales vs England (Mar 15)
• Dyfed: Aberystwyth RFC (Plascrug Ave) – Giveaway distribution
• Bath: Bath Saracens RFC (Claverton Down Road) – Meet & Greet with Ben John and Zoe Harrison
France vs Scotland (Mar 15)
• Clermont: HPark (Rue de l’Eminee) – Giveaway distribution
• Aberdeen: Aberdeenshire RFC (Station Rd) – Giveaway distribution