All sports All of BKT’s sport Six Nations Official Tyre Partner since 2025 BKT United Rugby Championship Title Sponsor since 2022 Monster Jam Official tyre partner since 2014 LALIGA Official Tyre Partner since 2019 Euroleague Basketball Premium Partner of Euroleague and Title Sponsor of BKT Eurocup Serie BKT Title Sponsor since 2018 Ligue 2 BKT Title Sponsor since 2020 Curling Canada Title Sponsor since 2022 Big Bash League Official Off-Highway Tyre Partner since 2018 Farming simulator Tyre Partner since 2021
