BKT BRINGS THE BEST OF EUROPEAN BASKETBALL TO BAUMA
Once again, BKT successfully bridges the worlds of sports and business, engaging fans at the world’s premier trade fairs with exclusive brand experiences.
Following the success at EIMA in Bologna, visitors to BAUMA in Munich—the world’s leading trade fair for construction and mining machinery—enjoyed a unique sports-themed activation brought by BKT, the leading manufacturer of Off-Highway tires.
BKT’S ENTERTAINMENT ACTIVITIES
At Hall A6, the BKT stand placed sports at the heart of the action, featuring a video showcase of iconic highlights and key moments from BKT’s global sports sponsorships.
The centerpiece of the experience was the BKT Sport Village in the East Atrium. This area was entirely dedicated to basketball fans, reflecting the shared values between the sport and the brand, as seen in BKT’s role as EuroLeague Premium Partner and BKT EuroCup Title Sponsor.
Fans had the rare opportunity to see the official trophies of Europe’s top two continental competitions up close. Supporters of FC Bayern Munich and Alba Berlin (EuroLeague), as well as Veolia Towers Hamburg and ratiopharm Ulm (BKT EuroCup), lined up to take souvenir photos with the cups contested by their favorite teams.
The village also featured life-size cutouts of German basketball stars, which became a favorite stop for fans. The lineup included Andreas Obst (FC Bayern Munich), Martin Hermansson (Alba Berlin captain), Daniel Theis (AS Monaco), and Maodo Lo (Paris Basketball).
Beyond photos, the excitement continued with iconic BKT-branded arcade games—also featured at the EuroLeague Hoop District—and grab machines offering exclusive BKT merchandise.
With thousands of daily visitors, the BKT Sport Village highlighted the strong bond between the brand and its community—a connection that transcends business through the shared passion and emotion that only sports can provide.
Building on the success of EIMA and BAUMA, BKT is heading to Agritechnica in Hannover from November 9 to 15. We look forward to welcoming you with new experiences where, as always, sports will take center stage!
