BKT THE PROTAGONIST AGAIN IN MADRID FOR EL CLÁSICO
Another unforgettable Clásico for the history books, and once again, BKT was at the heart of the action. Beyond the brilliance of Mbappé and Bellingham, the penalty save by Szczesny, and the late-game intensity of Yamal and his teammates, BKT — a leading manufacturer of Off-Highway tires — stood out as a key protagonist. For the third consecutive year, the brand led the fan engagement activities leading up to the most anticipated showdown in world football between Real Madrid CF and FC Barcelona.
To celebrate the Clásico on October 26, 2025, DAZN and LALIGA created an expansive Fan Zone in Madrid’s Parque de Berlín, just steps away from the legendary Estadio Santiago Bernabéu. Open from Friday until moments before kick-off, the area welcomed fans from across the globe with live music, interactive games, and the chance to meet two icons of the sport: Claude Makélélé (Real Madrid) and Ivan Rakitic (FC Barcelona).
EMOTION, SKILL, AND EXCLUSIVE REWARDS
A fan favorite was undoubtedly the BKT mechanical goalkeeper, a staple of the official Fan Zone for the third year running. The challenge provided a perfect mix of competition and fun, with thousands of supporters testing their skills to win exclusive BKT gadgets, fueling the excitement throughout the weekend in the Spanish capital.
This was another landmark weekend for BKT, standing side-by-side with sports fans. As the Official Tire Partner of LALIGA since 2019, BKT continues to bridge the gap between industry excellence and sporting passion. The season has only just begun, and many more surprises await fans across all our partnered global competitions!