BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of Serie BKT — ignites the competition in the Championship of Italians with the official launch of the MVP Trophy. This prestigious monthly recognition is dedicated to the player who stands out most for individual performance, a positive attitude, and, above all, commitment to teamwork.

EXCELLENCE ON THE PITCH EVERY MONTH

The award introduces an absolute novelty for Serie BKT: the trophy is presented directly on the pitch during the pre-match ceremony, with live coverage from the major broadcasters of the Championship of Italians. The goal is to engage fans and athletes alike, adding a new surge of adrenaline to a tournament already renowned for its high competitive level.

A TROPHY BORN FROM INNOVATION

The MVP Trophy, designed by BKT, is a true 3D design piece that faithfully reproduces an AGRIMAX FORCE tire—a technological symbol of the Title Sponsor. Resting on a refined black wood base and enclosed in a display case, the trophy represents an iconic mark that promises to become the most coveted recognition for the tournament’s champions.

AN EXPERT JURY FOR INTERNATIONAL APPEAL

The selection of the Most Valuable Player of Serie BKT is conducted by a team of experts, including three sports journalists from official broadcasters and leading sports influencers. Through this initiative, BKT continues to enhance the tournament’s prestige, contributing its expertise to raise its value profile and international appeal.

MVP TROPHY HALL OF FAME

The award winners are announced monthly via the Brand’s official channels and Serie BKT social media profiles. Here are the first champions to have left their mark:

• February: Massimo Coda
• March: Ernesto Torregrossa

#LeaveYourMark