Rugby is a sport that requires passion, physical effort, hard work, and collaboration. It is a space where fans go beyond rivalries to celebrate the moment together, embodying the true spirit of community.

Driven by these values, BKT has enhanced its support for the sport by becoming the Official Tire Partner of Six Nations Rugby. This long-term agreement covers both the men’s and women’s competitions, beginning with the Men’s Six Nations on January 31 and continuing in March with the Women’s edition.

The first major innovation introduced is a dedicated individual award for both Championships. This recognition aims to spotlight the next generation of international rugby talent, reflecting BKT’s mission to empower growth and celebrate potential on a global stage.

Tom Harrison, Chief Executive Officer at Six Nations Rugby, said: “Every year the Six Nations Championships come back bigger. It is hugely exciting to welcome BKT as a new partner who will be supporting each of our six unions and federations. We look forward to working with the BKT team to bring their partnership to life.”

Lucia Salmaso, Managing Director of BKT Europe, added: “Rugby embodies BKT’s values like no other sport: teamwork, physicality, and loyalty. This partnership is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”

With a legacy of supporting global sports like football, cricket, and basketball, BKT is committed to delivering unforgettable experiences. Many fan-engaging activities are set to launch at the Six Nations, both this season and in the years to come.