BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of the United Rugby Championship — has added another competition of international renown to its prestigious sports portfolio. Starting from the 2022-23 season, the league officially bears the name BKT United Rugby Championship, joining the Brand’s diverse sponsorships across football, basketball, cricket, and Monster Jam.

A GLOBAL STAGE FOR EXCELLENCE

The BKT United Rugby Championship is a top-level tournament featuring the best clubs from Ireland, Scotland, Italy, Wales, and South Africa. With a record TV reach of 34.6 million spectators in the 2021-22 season, the league offers an extraordinary media resonance. BKT’s objective is to be alongside fans and clubs, proposing valid initiatives and offering an enthusiastic experience both on the field and through stadium activations.

SHARED VALUES ON THE PITCH

The values of commitment, determination, and passion travel on a single track across all BKT activities. Rugby, in particular, highlights specific characteristics such as physicality, power, and respect—the very fulcrum on which BKT focuses its partnership with the URC. This collaboration is rooted in a deep support for social projects and CSR initiatives, ensuring that every partnership remains special and unique.

GROWING TOGETHER WITH THE FANS

For BKT, working in close contact with the protagonists of the game is the fundamental principle of every sponsorship. The key message, “Growing Together,” reflects the constant desire to evolve alongside the sports property and its global community. By proposing ever more exciting activities, BKT aims to further highlight the competition and create an increasingly stimulating collaboration for fans worldwide.