Canada is preparing to host the 67th edition, and BKT is ready to make its mark once again. From March 28 to April 6, the city of Moose Jaw, in the province of Saskatchewan, will host the BKT Men’s World Curling Championship 2025. A year ago, in Schaffhausen, Sweden triumphed in a thrilling final against the Canadian hosts.

BKT — a leading company in the production of Off-Highway tires and Title Sponsor of the event — certifies through this partnership how its core values are in perfect harmony with those of curling: “Making the world a better place through the growth of our sport and expanding our culture and values worldwide,” reads the manifesto of a discipline that BKT has embraced since 2022.

“We are very proud of the solid relationship we have built with one of the most followed sports in Canada. Our bond with Curling Canada is rooted in shared values, such as attention to communities and closeness to the territory. We are always impressed by the precision demonstrated by the players and look forward to spending unforgettable moments alongside the fans” — said Lucia Salmaso, Managing Director of BKT Europe.

BKT will organize a series of exciting activities at its stand within the Moose Jaw Curling Centre, ensuring that fans remain at the very heart of the action.

BKT ACTIVITIES AT THE CURLING WORLD CHAMPIONSHIPS

Starting March 29, fans can challenge each other on an exclusive BKT-branded table by participating in the table curling tournament organized by Cool Shots within the Original 16 Patch at the Moose Jaw Curling Centre.

On April 4 and 5, the BKT Photobooth will be the hub of entertainment. Fans can take photos with the brand-new BKT Stone — a limited edition of a real curling stone created exclusively for this event — and with the official World Championship trophy.

On April 5, BKT offers a unique Meet & Greet opportunity with Canadian curling legend Pat Simmons, a Moose Jaw native. On the same day, Simmons will lead the On-Ice Experience: an exhibition match on the official field dedicated to selected Canadian distributors.

The iconic and exclusive BKT gadgets will also be available at the official stand on April 4, 5, and 6!

BKT ACTIVITIES SCHEDULE AT THE BKT MEN’S WORLD CURLING CHAMPIONSHIP 2025

From March 29:
Table curling tournament at the Original 16 Patch (Moose Jaw Curling Centre).

April 4:
Photobooth with the BKT Stone at the BKT stand.

April 5:

• Photobooth with the official World Curling Championship trophy at the BKT stand.
• Meet & Greet with Pat Simmons at the BKT stand.
• On-Ice Experience with Pat Simmons (dedicated to selected distributors).