BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of the Ligue 2 BKT — has been collaborating with the LFP since the 2020/21 season to develop original initiatives that engage fans in fun and innovative ways. This partnership continues to evolve, bringing the brand’s unique energy directly to the heart of French football.

THE DEBUT OF THE BKT FOOTBALL TRUCK

The big news this season is the arrival of the BKT football truck in France. This iconic ball-carrier, deeply inspired by the historic partnership between BKT and Monster Jam, made its debut during the match between FC Metz and FC Lorient. Much like the tradition in Italy’s Serie BKT, the ball was delivered to the pitch by this special “companion,” surprising players and fans alike at kick-off.

FAN ENGAGEMENT AND SYNERGY

Halftime provided the perfect stage for the BKT Challenge, where two fans competed on the pitch, attempting to hit targets made of BKT tires from the penalty spot. This initiative follows the truck’s previous appearance in the BKT United Rugby Championship during the match between Zebre Parma and Glasgow Warriors, proving its versatility across different sporting disciplines.

By uniting two pillar sponsorships—Ligue 2 BKT and Monster Jam—within a single project, BKT demonstrates its commitment to the global sporting community. This collaboration aims to promote core values such as teamwork, sharing, and passion, leaving a lasting mark on the fan experience across the globe.