BKT — a leading manufacturer of Off-Highway tires and Title Sponsor of the Serie BKT since 2018 — has once again demonstrated its unique bond with the football community. The BKT TOUR was designed to place fans at the center of the action, offering an experience that transcends the standard matchday atmosphere.

A STRATEGIC JOURNEY THROUGH EMILIA-ROMAGNA

This year, BKT dedicated its efforts to Emilia-Romagna, a region currently boasting four Serie BKT clubs. The BKT TOUR traveled through Reggio Emilia (Oct 20), Cesena (Oct 26), and Modena (Oct 29), before its grand finale in Sassuolo on November 3. To celebrate the International Agriculture and Gardening Machinery Exhibition (EIMA) in Bologna, the tour featured a latest-generation tractor entirely branded and equipped with BKT tires, replacing the traditional pickup and highlighting the brand’s industrial leadership on the region’s main roads.

LEGENDS ON THE PITCH

To make the experience truly memorable, BKT invited legends who defined the history of their respective clubs. Fans had the rare opportunity to meet Giuseppe Alessi (AC Reggiana 1919), the prolific Dario Hubner (Cesena FC), Pablo Granoche (Modena FC), and Matteo Lovato (US Sassuolo Calcio). These footballing icons participated in autograph sessions, bridging the gap between the club’s historic milestones and the current generation of supporters.

FAN ENGAGEMENT AND INNOVATION

In collaboration with LNPB and Havas Play, the tour delivered high-energy engagement through thousands of branded gadgets and the BKT Football Truck Challenge. During the halftime intervals, selected fans competed in a race involving the BKT Football Truck—the famous remote-controlled model that serves as the official ball-carrier for the championship. Through these initiatives, BKT continues to leave its mark on the territory, fostering teamwork, inclusion, and a passion for sport.