This year’s edition of EIMA in Bologna was certainly one to remember. EIMA 2022, in fact, broke all the records: 327 thousand visitors, including 57,300 from overseas. BKT are particularly pleased to confirm our very own record: over 2,237 visitors stopped at the BKT booth. We loved meeting you all!
For any newbies out there, allow us to introduce you to the wonderful world of EIMA! In today’s article, we will be exploring the origins of EIMA, and BKT’s involvement at the events. If you’ve missed out this year, don’t fret - we’ll be back in action at EIMA 2024!
What is EIMA?
EIMA is a FederUnacoma property brand, which is a key trademark for trade fair events – having increasingly gained popularity over the years. EIMA now creates staple events in the agricultural sector. The ‘Bologna Review’, born in 1969, has since extended to ‘The EIMA Show’, ‘EIMA Agrimach’, ‘Agrilevante by EIMA’ – not to mention the exhibition in New Delhi. The ‘Bologna Review’, otherwise known as ‘EIMA International’ is the ‘International Exposition of Machinery for Agriculture and Gardening’: a popular event which celebrates the best of the agricultural world.
We all often reflect on the not-so-fond memories of the pandemic. However, one particularly fond memory that stands out for us was the EIMA fair in Bologna last year. This was, in fact, the first opportunity for agricultural friends from far and wide to interact in person after almost two years of social distancing. This also allowed BKT to create a hybrid solution : a physical stand to welcome visitors, paired with a virtual experience to explore, which went down a storm! Funnily enough, this was foreshadowing our later launch into the metaverse!
EIMA & BKT: A Record-Breaking Partnership
Our global community is the beating heart of BKT. From our team of employees, to our customers, to sponsorships and event partnerships - each corner of our community makes us who we are, and allows us to thrive in our industry. We are especially thrilled to continue our partnership with EIMA, and love showcasing our products at their events, and interacting with the agricultural community! What’s more, this year’s numbers demonstrate EIMA’s ever-strengthening leadership in the international trade fair scene. We are excited to be part of this record result in EIMA history; this year, there were even more visitors than the 2018 edition, which was held in pre-pandemic times, with over 317,000 admissions registered. Also, have you heard of the Tractor of the Year (TOTY) Award? This renowned, international award is another exciting link between BKT and EIMA; we have been sponsors of TOTY for three years running, and this year’s ceremony was held at EIMA, Bologna on November 9th. It certainly is a small world!
BKT was especially proud of our own individual success at EIMA this year: our stand was crowded throughout the entirety of the five day exhibition, from November 9th to the 13th. And how can we confirm this? Well, we have a record of the number of visitors who stopped at the BKT stand to play a preview of the Platinum Edition of Farming Simulator 22! The two game stations registered more than 600 players in total. Have you given it a try yet? We’d highly recommend it - and that’s not even being biased!
Overall, we achieved incredible results at the event this year, which has led us to already confirm our presence at the next EIMA edition: 6th - 10th November 2024. We’ll see you there!
Have a look at the highlights of the trade show below!
In the meantime, if you want to keep up to date with all things BKT, you can find us everywhere online: just follow us on Facebook or our other socials to join our global community.