Euroleague Basketball

Premium Partner of EuroLeague and Title Sponsor of BKT EuroCup.

 

combined logo

 

The best of European basketball

All the excitement of the most important basketball competitions in Europe. The best teams and players compete in arenas filled with enthusiasm and adrenaline.

 

ALONGSIDE FANS AND COMMUNITIES

BKT’s social commitment with EuroLeague

The goal is to leave a mark in communities by promoting the healthy values of sport from an early age. BKT teams up with One Team and EuroLeague to provide cities with new basketball courts for young players.

Discover more

FANS’ FAVOURITE

BKT Heartbeat Challenge

The challenge dedicated to the fan bases of the 20 EuroLeague teams. During every game and across all competition arenas, BKT measures crowd noise intensity in decibels to determine the most passionate and loudest fanbase of the championship.

Discover more

OUR SIGNATURE ACTIVATION

BKT Trophy Tour

The exclusive BKT activity involving all European basketball fans. EuroLeague and BKT EuroCup supporters had the opportunity to lift and photograph the official replica of the EuroLeague trophy.

Discover more

KEEP UPDATED

Latest news from BKT & EuroLeague

Marco Santin, BKT Sponsorship Specialist

Marco Santin

BKT Sponsorship Specialist

The EuroLeague is the top continental basketball competition. At BKT, there is a daily commitment to supporting both competitions through targeted activations dedicated to the fans of Europe’s most important clubs.

Get exclusive updates from the BKT Universe.

Join our newsletter to receive the latest on products, events, and everything happening across the world of BKT directly in your inbox.