The world has changed and we are all fully aware of it. It will be exciting to now meet again and see to what extent and how everything is different from 2019.

The EIMA fair, in Bologna from 19 to 23 October, will be the first 'agricultural' opportunity to see and talk to each other again after almost two years of social distancing.

BKT chooses to be there with a hybrid solution which smoothly combines the trends of the moment: a physical stand will welcome visitors as always, but they will have a virtual experience to explore.

The BKT stand is B/1 in Hall 36. It will as always be easy to spot with its eye-catching style and large-screen videos which will show the full range of agricultural tires in action.

BKT thus embraces virtual reality, without however forgetting the importance of people. For this reason, BKT could not miss the first possible trade exhibition, essential to see each other again and stay in touch.

BKT at EIMA 2021: between digital and physical 2