After a heartfelt competition and a long, nail-biting wait... the 2023 Tractor of the Year (TOTY) results are in! This year’s awards were bestowed upon the very best tractors, during a ceremony held at EIMA (Bologna, Italy) on November 9th. BKT did not miss the show; as proud sponsor of TOTY and supporter of the innovation in agricultural mechanization, we would not miss it for the world!
In today’s article, we’re going to explore the history of the TOTY Award, and BKT’s involvement with the project. And excitingly – we’ll meet our 2023 winners!
Tractor of the Year: Where it All Began
Tractor of the Year is an international award which is assigned to the best tractor in the European market. What an honour! But who decides who wins this prestigious award? Well, every year, the judges consist of a group of independent journalists who specialize in agricultural mechanization; this includes representatives from 26 media teams – including magazines, websites, TV shows and social networks. Every jury member has one thing in common: they are verified experts in agriculture!
So, when did it all begin? The Tractor of the Year Award first came into fruition in 1998, born from the brainwave of Italian magazine Trattori. This set the precedent for all leading agricultural magazines to get involved!
Since then, the project has gone from strength to strength, flourishing to mass international levels – with 25 countries represented today! Tractor of the Year certainly doesn’t intend to stop there; their projects are continuously evolving and expanding, in order to continue the search for the best technologies and solutions available on the market.
BKT were thrilled to be asked to join the Tractor of the Year team as an official sponsor back in 2020, and are celebrating our collaboration for the third year running! BKT and TOTY are a match made in heaven; our vision and values align, as we both look optimistically towards the future, with a focus on exciting, outside-the-box innovation. Both BKT and TOTY also champion quality, efficiency and sustainability. We are endlessly proud to be promoting the agricultural mechanization of tomorrow and to help make it happen.
Meet This Year’s Winners
So, without further ado, let’s fast-forward to 2023. The winners of Tractor of the Year 2023 - the third edition sponsored by BKT - were recently announced at EIMA, rewarding the most innovative and cutting-edge tractors on the market. BKT extends our warmest congrats to the winners of the different TOTY categories: Fendt, McCormick, New Holland and JCB!
The winners for the four categories are as follows:
Tractor of the Year 2023
Fendt with the model FENDT 728 VARIO
Best Utility 2023
McCormick with the model X6.414 P6-Drive
Best of Specialized 2023
New Holland with the model T4.120 F
Sustainable TotY 2023
JCB with the model JCB FASTRAC 4220 iCON
The competition at the TOTY Award appears to be getting fiercer each year! It certainly was a close one this year, with many excellent tractors going head-to-head. It’s safe to say that it was an almighty challenge for the jury to select the winners, among all the great machines competing.
BKT is extremely proud to be sponsoring this award. TOTY is the symbol of innovation: it is the ultimate hub of conversation about machinery, the future and the sustainability of the whole industry.
BKT is already looking forward to the next edition - here’s to the tractors of the future! If you want to keep up to date with all things BKT, you can find us everywhere online: just follow us on Facebook or our other socials to join our global community. And regardless, we’ll see you next year at the Tractor of the Year Award!