EIMA is coming soon. The fair (in Bologna October 19 to 23) marks the first opportunity to participate in a major agricultural fair after almost two years.

Being well aware of the world having changed during the pandemic, BKT will attend the fair through a hybrid solution. This way, BKT will in fact be more present at EIMA 2021 than ever before. As always, there will be a physical stand at the fair that welcomes visitors. Additionally, BKT will be present in a totally new format – through a virtual formula.


Ready for the BKT Virtual Experience?

This year, you have the chance to be among the first to try the BKT Virtual Experience! Are you ready?

BKT Virtual Experience will make your digital visit… unique! You can create your own real avatar, through which you can communicate with BKT people and discover the BKT Universe as well as BKT’s top range agricultural tires.

Through BKT Virtual Experience, you can either be thrown into the virtual BKT stand or choose to explore around independently. You can click on video contents and photos to learn more about each product or topic of interest, and at any time choose to talk with one of BKT experts.

BKT Virtual Experience is so immersive that you won’t believe your eyes. It’s very difficult to describe it, it has to be tried!


Meeting people – physically and virtually

This new virtual format embraces the digitalization trend, which BKT is excited to develop even further, while simultaneously not forgetting the importance of people, and meeting in person.

The hope is, in fact, to maintain a hybrid approach for the future that can combine the digital and physical worlds, allowing you and all visitors to enjoy the contents in a more efficient and modular way. And to make it an unforgettable experience.


BKT’s stand is hard to miss

The BKT stand is B / 1 in Hall 36. As always, it will be recognizable by its captivating style and large screen format videos that will show the entire range of agricultural tires in action. In short, BKT’s stand will be hard to miss.

Whether you show up in person or through a virtual avatar, BKT looks forward to meeting you at EIMA 2021!


 Are you curious? Don’t miss the launch!

Save the date!

Here is a small preview…


The best from two worlds: BKT goes virtual and physical at EIMA 2021 2