After last season’s success, BKT Tires – leading Off-Highway tire manufacturer and Title Sponsor of the BKT URC in the Northern Hemisphere – meets up with rugby fans with new entertaining and fun games before selected BKT URC matches.

In five different matchdays during the first half of 2025, rugby enthusiasts can continue experiencing the fan engagement format that BKT has designed for them. The BKT Fan Games take place in dedicated areas outside the stadiums, where supporters can challenge themselves with rugby-themed competitions of skill, reflexes, and precision. Fun and memorable moments are assured!

BKT Fan Games highlight once more the Title Sponsor’s proximity to sports enthusiasts, aiming to leave a mark on each fan’s experience and bring them new ways to experience the game they love. In all its sponsorships, BKT carries out fan engagement activities to make fans feel at the center of the action and provide them with unforgettable memories.

This also happened during the Six Nations, where BKT, as the Official Tire Sponsor of the tournament, visited rugby fans in their favorite gathering places – pubs and clubhouses – across all the countries involved.

After the success of the first stops of the year, BKT Fan Games will land in Limerick on May 9, before the grand finale at the playoffs. Join us at the next stops!

THE COMPLETE CALENDAR

Friday, February 14 – Edinburgh
Hive Stadium – Edinburgh v Zebre Parma

Friday, March 21 – Cardiff
Cardiff Arms Park – Cardiff Rugby v Emirates Lions

Saturday, March 29 – Glasgow
Scotstoun Stadium – Glasgow Warriors v Emirates Lions

Saturday, April 26 – Llanelli
Parc y Scarlets – Ospreys v Dragons

Friday, May 9 – Limerick
Thomond Park – Munster v Ulster

Friday, May 30 – Glasgow
Scotstoun Stadium – Warriors v Stormers