BKT — a leading manufacturer of Off-Highway tires and partner of the KFC Big Bash League — continues its global journey. After successful football sponsorships in Europe, our passion for sport crosses new frontiers to land in the heart of Australian cricket.

THE TEMPLE OF CRICKET: A PRESTIGIOUS PARTNERSHIP

Thanks to a landmark agreement with Cricket Australia, BKT is now an official partner of the KFC Big Bash League (BBL). The partnership was officially unveiled at the Melbourne Cricket Ground—the “temple” of Australian cricket—in an exclusive event hosted by the talented Mandira Bedi, with cricket legend Ricky Ponting as a special guest. This collaboration marks a significant step in our commitment to world-class sports.

CRICKET IN AUSTRALIA: A BOUNDLESS PASSION

In Australia, cricket is more than just a sport; it is a national identity that unites people at barbecues, in parks, and on beaches. By partnering with the KFC BBL, BKT gains extraordinary visibility in a country where cricket is almost a religion. We will be alongside the players in all major Test matches through 2021, celebrating the grit and dynamism that define this unique game.

GROWING TOGETHER: VALUES BEYOND THE BOUNDARY

We share the Growing Together philosophy with the KFC BBL. Together, we aim to promote Australian cricket and support the development of new talents. With a presence in 160 countries, BKT is proud to help take this sport to a global audience, fostering the spirit of teamwork and fair play that aligns perfectly with our corporate DNA.

A PERSONAL MISSION FOR THE BRAND

For Rajiv Poddar, BKT Joint Managing Director, this partnership is a dream come true. As a lifelong fan, he recognizes that cricket’s core pillars—respect for the rules and for the opponent—are the same fundamental pillars of the BKT philosophy: always giving your best while respecting others. We are ready to root for the teams and leave a lasting mark on the pitch. #LeaveYourMark