published on 7/30/2015 4:22:00 PM in Case Histories
You’ve probably heard about Corporate Social Responsibility (CSR), a term that identifies the ethical and social initiatives companies undertake in order to protect the environment and the community. CSR activities are increasingly common nowadays. Fortunately, you don’t have to operate in a specific industry in order to make a positive difference in the world.
At BKT, we have always been committed in this field. For years, we have been implementing a production and business model that pays close attention to protecting the environment and surrounding communities. Our goal is to put people and their well-being at the center of our decisions. Over the last decade, we have launched a series of initiatives aimed at improving the quality of life in the communities nearby.
Not only have BKT CSR activities a direct and positive effect on the well-being of our employees, but some initiatives involve local and international communities as well. Let’s take a closer look at some of our projects:
As a private enterprise, we know that our success is due to our team spirit. So, we have adopted a production model that guarantees a high quality of life for BKT employees and supports human and worker’s rights.
A primary example of one of our CSR initiatives can be found in Bhuj, our most recent production site. It is a true example of social factory. In addition to the infrastructure built for the production of tires, we created a housing colony for our employees and their families, giving them the chance to live within a community that offers free access to a hospital facility on site, a fire station, a recreational center, a school, a guesthouse and other facilities of social interest.
2. Medicine and Research
As we mentioned earlier, our activities are not limited to our employees, but overflow out into the local community as well. You will certainly know that BKT is an Indian company. That is why – in line with our ethical and social commitment - we proudly extend a helping hand to those living in the surrounding towns of our five production plants in India. Our contributions have led to significant improvements in the healthcare facilities and hospitals in the local villages. In fact, donations to the Aurangabad hospital, located in West India, were used to purchase a state-of-the-art intensive care and surgery unit, diagnostic equipment and two ambulances for emergency rescue purposes.
In Mumbai, home of BKT headquarters, contributions to medical research projects, headed by Dr. Ramakanta Panda, one of the most eminent cardiac surgeons in India, brought cardiac valve replacement surgery to the area. BKT CSR commitments also include investing in technologically advanced equipment for the treatment of patients diagnosed with heart failure and serious respiratory conditions.
We could not overlook opportunities to invest in education. Training today’s youth is an important investment for the future and that’s why we decided to fund the scholastic study programs of more than 800 girls who live in the state of Rajasthan, an area close to the production plants of Bhiwadi and Chopanki in northern India. While at the university level, we support training programs for Indian students who have excelled in academics and are enrolled in top universities and colleges in India and abroad.
4. Charitable causes
Our employees are directly involved in CSR activities promoted by the management. In fact, everyone at BKT takes part in local community projects including blood drives and the annual Mumbai marathon.
Last, but not least, our charity initiatives: Over the last years, we have supported the Make a Wish foundation, a non-profit organization that grants wishes and dreams to children with terminal illnesses or who are suffering from serious health issues. The aim of the project is to help young patients regain their smile.
These are concrete examples of our commitment towards building a better world. These are small steps for Growing Together, which has always been a key note of our corporate philosophy and all our corporate decisions. We are inspired by the concept of the three pillars of sustainability People Profit Planet. The perfect blending of these three elements is essential for any large enterprise that is in business to realize profits while preserving environmental resources and people.