SIMA, the long-awaited international agribusiness show is back on February, 26: it opens its doors in Paris with over 1,700 exhibitors and an expected audience of more than 250,000 people from all over the world.
You are wondering, what treats we have in stock for you this year? Well, just because it’s you, we could make an exception and reveal just a few secrets.
No treasure hunt, you’ll get easily to our stand. Right from the entrance you can’t overlook BKT’s striking advertising campaign covering both indoor and outdoor spaces of the entire Parisian exhibition ground.
An overwhelming welcome giving you a foretaste of the first treat of the day: BKT’s record booth – our largest stand ever with a completely new design stretching over well 459 square meters. A bright and spacious ambience, specially designed to favor the interaction with the audience. Moments of entertainment will bring the show to life. In the spotlights there is the mystery star of the event, a brand-new high-tech tire whose identity is still top secret.
In addition to the novelty of the year, of course, there are some BKT flagships on display: Agrimax Force, a winning combination of resistance, traction, speed and flexibility. Ideal for high-power tractors (over 250 HP), its strong point is the IF technology, which has been further developed by BKT and enables to operate at low pressure reducing soil compaction. Agrimax Sirio, the perfect tire for high-performance tractors, can reach up to 70 Km/h even with heavy loads. Thanks to reduced rolling resistance, it also contributes to fuel savings and less pollution.
Agrimax Spargo, specially designed for sprayers in row-crop applications makes use of the unique VF technology, which has been further developed by BKT to support heavier loads at unchanged pressure compared to standard tires of the same size. FL 630 Super is a versatile tire that is suitable for any sort of terrain offering excellent resistance and a uniform drive on the road. FL 630 Ultra specially designed for spreaders, trailers and tankers boasts with extraordinary versatility. Last but not least, there is Multimax MP 527, a radial tire designed to provide maximum stability to telehandlers.
But that’s not the end of the story. More surprises to come ... BKT’s booth will be the stage for breathtaking shows and special social media activities. Every day Iya Traoré, a footballer and freestyle champion from Guinea and former Paris Saint Germain player, who has been entered three times into the Guinness Book of Records, will amaze and fascinate the public by his art of acrobatic dribbling transforming the event into a great show.
After every appearance, all visitors present will receive a BKT football for free. This now traditional football distribution has become part of the company history. On the whole, we’re going to distribute more than 17,000 footballs!
A record booth for its extraordinary dimensions and originality, an astonishing novelty to discover, breathtaking shows not to be missed and much more.
Ok, this was just a small foretaste, come and visit us to find out all the countless surprises by BKT! We’re waiting for you in Paris from February 26 to March 2, 2017. You can find us in hall 7, stand E008!